White Labelling: Extend your brand to the pocket of every customer

In addition to offering end-to-end prepaid card programmes designed and delivered to our clients' requirements, M2 Europe offers clients a range of white labelling (branding) options to further extend their brands to their customers.

White labelling options currently offered to clients include:

• Card design
• Card carrier design
• PIN-mailer design

M2 Europe’s card programmes can be customised to benefit a wide range of businesses, for corporate use (such as Prepaid Payroll Cards) and for end-consumers (such as Prepaid Insurance, Retail, Incentive, Travel Cards, etc.). Unbanked customers stand to benefit from prepaid card products, as no credit history is required for application.

Branded prepaid cards help create brand awareness among cardholders, who will be more likely to interact with the associated products and services of that brand.

Another benefit of having a white labelled prepaid card programme is that cardholders believe the client is providing the service, and not a third party.

M2 Europe manages everything from the application process to delivery and maintenance of the card programme, while the clients control all the marketing and communication to its customer base.